About the Show
Niche Show London is London's first exhibition dedicated to niche fragrance.
1000+
Fragrances showcased
1000+
Visitor attendees
100s
Brands displayed
1M+ Digital impressions
Niche Show London is a finalist in The Fragrance Foundation UK Awards 2026.
Show Information
Now in its third edition, the show brings more than 40 independent perfume houses from over 15 countries together under one roof at The Bomb Factory Art Gallery in Marylebone, for three days of discovery, conversation and trade.
3rd edition · 40+ niche perfume houses · 15+ countries · 3 days
Friday 20 November: Trade Day, 10:00–17:00
Saturday 21 November: Media & Creator Morning, 10:00–13:00 · General Admission, 13:00–17:00
Sunday 22 November: 10:00–17:00
The Bomb Factory Art Gallery, 206 Marylebone Road, London NW1 6JQ
Nearest stations: Marylebone and Baker Street
Media & Creator Morning
Saturday 21 November, 10:00–13:00
The morning of Saturday 21 November is reserved for media, press and verified creators, before doors open to the public. It's the best time to meet founders and perfumers, photograph the brands and film without the crowds.
Accreditation is required and valid credentials must be provided at registration.