Niche Show London is a fragrance event aimed at those within the industry and community with dedicated days for both. Day one: Industry professionals ranging from retailer buyers & merchants, through to press, media, journalists & full time content creators plus other industry professionals. Day two: The fragrance community including collectors, fans and the general public.

Niche Show is open to all types of brands from all around the world and will feature a large mix across specialist, ultra niche, unisex, female focused, male focused and much more.

Niche Show is free to enter for business professionals within the fragrance & beauty industry.

Public access tickets are available to purchase for non professionals.

We created dedicated days to ensure all visitors can have the best experience at Niche Show, whether you are an industry professional or a fragrance fan it is important your time is well spent at the show. It is key that we maintain both safety and security, which means limiting entrance to a certain amount of visitors on each day, having dedicated days for general public and business professionals give us the best opportunity to do this.

Yes, a large selection of the brands exhibiting at Niche Show will have fragrances for sale during day two of the show. Please note Niche Show is a cashless event, all transactions must be done via card or contactless payment methods.