About
Niche Show London was created to connects industry professionals with brands to engage, learn, share and grow. Servicing a clear need within the fragrance and perfume industry, London needed an event that made a marker in the industry calendar and Niche Show is that marker.
Founder
Lee Martin
"I founded Niche Show as a way to fuel a passion I have had since I was a child passed down to me by my mother. I would go shopping with her as a boy and be handed countless blotters with all sorts of different scents, which opened up a world of imagination."
"Later in life, I have now been lucky enough to work in the industry with prestigious brands such as Burberry, Louis Vuitton and Byredo. Now my focus is supporting brands to develop and grow connecting them with the right individuals."
Vision
The vision of Niche Show is to present a new concept of a traditional trade show, in an exhibition format we celebrate the art of fragrance.
By providing an art gallery environment for visitors to have a calm, relaxing and enjoyable experience whilst satisfying their objectives of connecting with the right people and brands.
